DigiDaigaku's NFTs by Limit Break Sell Out In Seconds After Super Bowl Ad

NFTs sell out in an instant.

Leydon stated, “It happened in an instant, one second. We did something out of the ordinary by discussing our Super Bowl commercial in early October. And we used it as part of our ongoing free-to-own NFT marketing.” People have begun to sell their holdings, and the company has gained over 1.3 million followers on social media networks such as Twitter. The DigiDaigaku dragon eggs have a floor price of 0.28ETH, or $426, on the NFT marketplace Open Sea. The market received around 33% of the NFTs, with a total volume of 1,180 ETH, or approximately $1.4 million. The price had risen as high as $700 on the previous day.

The Free-to-Own Model of the Company

The “free-to-own” approach allows players to get NFTs for free before using them in a game or selling them to others. The actual dragons have not yet been revealed, but they will be later, and the NFTs will allow people who have the eggs to obtain the dragons. Limit Break has been giving away free NFT assets to a growing number of supporters for months. The offers represent a significant break from past generations of NFT initiatives, which frequently charged thousands of dollars for digital items rather than giving them away for free.

The Limit Break Strategy

Limit Break secured $200 million in funding last year and plans to build a big worldwide audience. In 2016, Leydon was the CEO of Machine Zone, which sponsored a spectacular Super Bowl ad starring Arnold Schwarzenegger for their Mobile Strike game. Because it assumed that most individuals watching the ad would not have crypto wallets, the company chose to reserve half of the NFTs for subsequent distribution via a raffle process. The website is still receiving approximately 100,000 visitors every hour.